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RESPONSIVE WEBSITE

Kristen Forbes EVE Foundation

BRAND GUIDE

After their daughter passed away from HPV-caused cervical cancer, Kirk and Brenda Forbes created the Kristen Forbes EVE Foundation which is dedicated to educating the public about HPV, encouraging women to be screened for HPV and to get people vaccinated so that what happened to their daughter does not happen to anyone else.  One of the main ways that they spread the word is through their website, which was outdated, difficult to navigate and lacked engagement.  After Brenda passed away in 2022, the foundation was dissolved and the website was removed.

desktop computer showing main page of Kristen Forbes Eve Foundation

THE PROBLEM

The Kristen Forbes EVE Foundation’s website was not helping them achieve their goals of educating the public about the HPV virus, getting women screened, and promoting the vaccination to end HPV-caused cancers.

CLIENT

Kristen Forbes EVE Foundation and board members.

DURATION

July 2020 – March 2021

ROLE

  • Research
  • Flow and Functionality
  • Copywriting
  • Wireframes
  • Mockups and Prototype
  • Iterating on designs
  • Building the site in WordPress

DELIVERABLE

Designed and built a fully-functional, responsive website using WordPress

THE GOAL

Design and build a website that appeals to young adults and provides the data they need to make informed decisions about the virus, screening and vaccination.

EMPATHY

RESEARCH

This project didn’t allow for user interviews directly, however I did work closely with the client to establish the organization’s goals and personality as well as who the users of the website included and what their goals and painpoints were.

PAIN POINTS

1

VOICE

The foundation was established for a beautiful young woman to help stop this terrible tragedy from happening to others, but there was no passion or voice for the brand or the website.

2

TRUST

In order to achieve the goals of educating the public, we first need to establish trust so that they believe the information that we are sharing.

3

INFORMATION

In order to educate the public, we first need facts and correct information to share with them about this terrible virus and the effects it has on people’s lives. 

4

Navigation

Users need to easily find the information that they need to make informed decisions and feel supported and embraced no matter what path they are on.

PERSONAS

Nora

the recently diagnosed

“I’m a little scared of the future and I’m looking for a community where I can ask questions and find out what to expect as I go through treatment.”

Nora is a recently-diagnosed cancer patient who needs information about what is happening and to feel like she is not alone.

AGE

28

FAMILY

Single

PRONOUNS

She/Her

OCCUPATION

student

EDUCATION

Final year of law school

HOMETOWN

Portland, OR

GOALS

  • Information she can understand and use

  • Hope

  • Understand what her next steps are

  • A community of people who understand what she’s going through

FRUSTRATIONS

  • All the information she can find feels too clinical

  • She doesn’t understand how all of this really applies to her situation

  • She needs to talk to a real person who has been here before

MARY LOU

THE SURVIVOR

“I’m blessed to have survived this battle but now I feel the need to reach out to others just starting their journey and do something more”

GOALS

  • A community

  • A place to exchange experiences

  • To provide hope to others

  • To give back

FRUSTRATIONS

  • Everything feels so clinical and geared toward healthcare

  • Can’t find a way to share her voice

  • Easily stay abreast of new information

  • Can’t find an outlet to make a difference

.WILLIAM

THE HEALTHCARE PROVIDER

“I need a place to send patients and co-workers that inspires them to take action”

GOALS

  • Hope for the newly diagnosed information for those unsure of vaccination

  • To get other doctors in his practice on board with encouraging vaccination

FRUSTRATIONS

  • Can’t find an easily accessible and professional story he can point to

  • Most websites feel like an extension of a Doctor’s office

Amelia

THE MOM

“I hear so much contradicting evidence about the HPV vaccine and I’m not sure if it’s right for my kids.”

GOALS

  • A reason to believe that the vaccination is right

  • Something to show friends and family explaining her reason for vaccination

FRUSTRATIONS

  • Everything feels like it is funded by pharmaceutical companies and not honest stories

  • Can’t find something authentic and personal

WIREFRAMES

Per the client’s request, the website was designed from the desktop back toward the mobile design.  As a result we started with desktop sized wireframes and worked backward.  The website wireframes were designed in Illustrator and each section was described briefly to give the stakeholders an understanding of the outline for each page.

HOME PAGE

Considering our personas and their user journeys, the home page is designed to introduce the user to the foundation and then helps direct them to the information that is most relavent to them.

THE SOLUTION

THE DESIGN INSPIRATION

The website is designed to feel like interacting with a caring and friendly hug.  Because so much of the information and approach to cancer patients is clinical and cold, we wanted the experience to feel like there is a human on the other side.  It needed to feel calming and warm.  We used Kristen’s love for warm weather, palm trees and the ocean as inspiration.

ACCURATE INFORMATION WITH COMPASSION

Get the Facts is a page designed to achieve the website’s goal of educating the public about HPV and the available vaccine.  With so much information to cover, we set it up with dropdown boxes to keep users from becoming overwhelmed.  This way they can consume the data in bite-sized chunks and only read the information that is important to their research.

Leaving the symptoms, diagnosis and medical advice to the doctors, we focus on the emotional support of both the cancer patients and their families and ensuring they find the support they need during this time of hardship.  Again, we approach the excess of information with dropdown boxes to maintain consistency and keep the amount of text on the page to a minimum.

INSPIRE ACTION

While educating the public is the primary goal, they often want to know what they can do to help the foundation.  We also want them to do more than educate themselves, we want them to get out there and do something with that information including get vaccinated themselves, get screened for HPV regularly, talk to others about it and encourage others to do the same.  This page is set up with strong visuals to draw the user in and create an emotional response.  It also breaks up the information and makes each one a seperate punch of information.

GIVING THE FOUNDATION A FACE

Brenda and Kirk started the foundation after their daughter, Kristen, passed away from cervical cancer.  Ensuring that her story is told seemed critical to the website and the foundation, so we created a page for her.  Not only did it seem meaningful for the founders, it also gives the foundation the personality and story that inspires empathy and trust that are needed to accomplish the goals of the foundation.